BLIINK is a French AdTech dedicated to in-image advertising, at BLIINK we attaches great importance to the security and protection of personal data and we are very committed to respect for privacy.
We are therefore particularly interested in informing you in a transparent way about how we collect and use some of your personal data in our advertising business, which involves a range of intermediation service providers, technical and non-technical, for the recipients that are our partners publishers websites and/or mobile applications.
Your personal data will be at any time at the end of your consent processed in accordance with BLIINK's privacy policy, below.
BLIINK SAS participates in the IAB Europe Transparency & Consent Framework (TCF v2.3) and complies with its Specifications and Policies. BLIINK's identification number within the Framework (Global Vendor List ID) is 658.
BLIINK processes personal data on the basis of your consent. Where you do not provide consent, BLIINK does not store any personal data about you.
BLIINK relies on legitimate interest only for the technical delivery and presentation of advertising (IAB TCF Special Purpose 2): the strictly transient processing required to deliver and correctly display an advertisement, with no profiling and no storage of personal data beyond delivery. You have the right to object to this processing at any time by contacting dpo@bliink.io.
Personal data is defined by GDPR as "any information relating to an identified or identifiable natural person".
BLIINK collects and/or processes solely the following categories of data concerning your browsing, through tags (cookies) and/or equivalent technology, in particular from its partners, which record and provide to BLIINK:
BLIINK collects your data with your consent for the purposes of providing you with relevant and personalized advertising, for products or services that are likely to be of interest to you, in particular depending on your browsing behavior and on the criteria listed above. BLIINK may place personalized advertising on the webpages or applications you browse through that are edited by publishers, based on the data collected with your consent.
The data collected is also used for reporting purposes, in order to provide BLIINK customers and/or partners with aggregated and non-personal information in connection with the performance of the advertising campaigns carried out by BLIINK.
BLIINK does not transfer your personal data to third parties for processing for the purposes described. However, if necessary, we do transfer your data if there are legal grounds for such processing.
On some occasions, we do disclose data to some of our business partners to provide our in-image advertising services:
BLIINK only works with providers that guarantee full compliance with the obligations required under the GDPR, and the contracts we sign for subcontracting data processing comply with the regulatory requirements. The processing carried out by the aforementioned providers is governed by the privacy policies of each provider, which you may access from their websites and/or mobile applications.
The data collected and processed by BLIINK is processed within the European Union.
Nevertheless, in the event that the relations of BLIINK with its partners would involve cross-border exchanges of personal data outside of the European Union (and in particular in the United States), BLIINK will ensure that such transfers offer a protection level in compliance with European requirements (by entering with its partners into the Standard Contractual Clauses adopted by the European Commission, and/or by relying on the EU-US Data Privacy Framework for partners located in the United States that are certified under it).
BLIINK stores your data for a maximum of thirteen (13) months following the date of their collection. Shorter durations are also implemented, to make sure data is not kept for longer than necessary in a form that identifies a person.
BLIINK stores your data for a maximum of thirteen (13) months following the date of their collection. Shorter durations are also implemented, to make sure data is not kept for longer than necessary in a form that identifies a person.
A cookie is a small text file stored on a user´s device (computer, mobile or tablet) for registration purposes. When it is linked to the browser and disappears when it closes, it is called "cookie session or browser cookie". When it allows to record and identify the users´ interests and to enhance their advertising experience, then it is called "advertising cookie". Those last ones, are stored for a longer period of time. You can remove them using the "Help" section in your browser.
To manage our Website, we use Google Analytics analysis cookies, which allows us to quantify the number of visitors to our Website and measure and statistically analyse the use our users make of the service we provide. To do this, your browsing of our Website is analysed so we can improve the range of products and services we offer. The table below summarises the cookies used and the periods for which the information collected is held:
When consulting the BLIINK website or the websites and/or mobile applications of its advertising partners, an information banner on these sites informs you of the deposit of advertising cookies and asks you to consent to them. However, if you want BLIINK to no longer drop an advertising cookie on the browser you are currently using, you can disable them here. This will prevent BLIINK from collecting anonymous data but will not interrupt the ad serving.
A “Device ID“ is a unique identifier allocated by the operating system of your terminal in order to allow your identification through various applications. Device IDs management
You may, if you wish, oppose the use of device IDs by BLIINK by following the instructions of the manufacturer of your terminal. This will prevent BLIINK from collecting anonymous data but will not interrupt the ad serving.
As an example, the instructions for Android and iOS are as follows:
accordance with the European regulations in force, you have have the following rights:
Any person concerned may also contact BLIINK in order to give it instructions as to what such person wants BLIINK to do with his/her personal data after his/her death (storage, deletion, transfer to a designated third party).
BLIINK reserves the right to amend this Policy at any time and without notice, in particular as a result of changes in the legislation in force or in the services offered by BLIINK.
We invite you to review this Policy on a regular basis on the website of BLIINK, in order to be informed of its possible amendments.
Should you have any question, you can contact us by mail at contact@bliink.io